外貿(mào)業(yè)務(wù)員剛開(kāi)始寫(xiě)開(kāi)發(fā)信的時(shí)候也貿(mào)易什么經(jīng)驗(yàn)，幾乎都是靠跟不同的客戶接觸自我探索。若有熱心的老外能指點(diǎn)一下，開(kāi)發(fā)信的效果就會(huì)提高很多。有意識(shí)地去模仿老外 們的行文方式和遣詞用句，你會(huì)發(fā)現(xiàn)，這遠(yuǎn)遠(yuǎn)比你雕琢的開(kāi)發(fā)信來(lái)得直接，來(lái)得有效。
拿一段外貿(mào) 業(yè)務(wù)員工作前夕的信件 看看：
Dear Katherine:
This is C from DEF Co. Ltd. in Shenzhen. Very glad to write to you here! It's my pleasure to be on service of you if possible!Firstly, let me introduce my company in short.
We're ........... (長(zhǎng)篇大論的公司介紹，寫(xiě)了整整兩大段，這邊就不貼了)Our products are very popular in both global market and domestic market. Welcome to visit our company if you have time! We'll arrange the car to pick you up from the airport. It's convenient to our company, just 50 kilometers!
Our goal is...... (這邊是寫(xiě)公司的宗旨，什么質(zhì)量第一，服務(wù)優(yōu)良之類的，總之都是些廢話)Enclosed our price quotation sheet for your reference. Please check and find if some items meet your interest. If so, I'll be happy to send you samples for evaluation! We sincerely hope to establish business relationship with your esteemed company! And I also hope to be your friend in private!If any questions, please contact me freely! Thank you!Looking forward to your early reply!Yours sincerely,CDEF Co. Ltd.****Road, ***city, ***province, ChinaTel: ***Fax: ***Email: ***Website: ***
夠震撼吧？這就是學(xué)校里外貿(mào)函電學(xué)出來(lái)的東西呢，實(shí)際應(yīng)用中實(shí)在慘不忍睹，甚至還要教你在email的左上角寫(xiě)上公司名和公司地址、日期。實(shí)際上，哪有老外這樣寫(xiě)的，只有以前用手寫(xiě)的時(shí)候貌似才有。
接下來(lái)給大家分享一封老外寫(xiě)的email開(kāi)發(fā)信，大家看看：
Hey guy,
XYZ trading here, exporting LANTERNS with good quality and low price in US.
Call me, let's talk details.
Rgds,
Rick
Cell phone: ***
這是一個(gè)巴西的
貿(mào)易公司寫(xiě)給陌生的美國(guó)公司的開(kāi)發(fā)信。別人也是做trading的，怎么就寫(xiě)的和我們不一樣呢？有些人會(huì)說(shuō)，哎呀，老外比較懶惰。沒(méi)錯(cuò)，很多老外是很懶，但是你明知道他很懶，你還長(zhǎng)篇大論的，你覺(jué)得這么懶的人會(huì)花時(shí)間仔細(xì)讀你的開(kāi)發(fā)信么？
懶是一方面，這點(diǎn)沒(méi)錯(cuò)，老外通常沒(méi)有中國(guó)人勤奮，但是反過(guò)來(lái)看，他們往往是言簡(jiǎn)意賅，只說(shuō)最重要的話，一句廢話都沒(méi)有。因?yàn)樵谒麄兊奈幕?，時(shí)間很寶貴，不能耽誤自己的時(shí)間，也不要耽誤別人的時(shí)間。
