這是一個(gè)關(guān)于寫(xiě)開(kāi)發(fā)信的技巧
If you write a sales letter, you cannot assume that the recipient is going to be interested in hearing about everything you know about your company.
They don't care how old the company is, how many staff you have, what your city specialises in or what the major marketing goals of your company is... sure, these things may be interesting, but ONLY if they are directly related to the customer getting rich.
Every customer you send an email to wants to get rich... they want you to show them an opportunity to make heaps of money.
Does your sales letter do this, or is it just a history lesson on you or your company?
That's why Sales English is so important! You need to learn how to use words to excite your reader, and if you master that art, you can be more comfortable in linking concepts together, to show your reader how the size of the city your factory is in is directly related to the quality and price of product you wish to sell them.
Check out this link - a VERY good example of what I'm talking about!
http://blogs.bnet.com/salesmachine/?p=297
It's a brief idea. To carry out the idea still need a long way to go.
